How to write a truck driver job post drivers answer

The order drivers read a post

Drivers scan a post on a phone for two numbers, the pay and the home time, and decide in seconds. Give them the facts in this order and keep your own pitch for the end.

1. Title. Licence, trailer, run and the word driver: "AZ Flatbed Driver, Regional", "Class 1 Cross-Border Dry Van Driver", "CDL-A Reefer Driver, OTR", "DZ Local Delivery Driver". No pay, no city, no capital letters, no "$$$" or "URGENT". Google's job search uses the title alone, and drivers search with exactly these words.
2. Pay. A rate range with its unit (a mile, a kilometre, an hour, a load, a percentage). For mileage pay, say which miles are paid (all miles or loaded only) and how they are counted (practical miles, short miles or hub). Then a normal week: miles or hours, and the weekly range that gives, marked estimated or guaranteed. Then the pay day.
3. Home time. A pattern a driver can put on a calendar: home every night; home weekends, Friday night to Monday morning; 10 days out and 4 home; out 2 to 3 weeks, home 4 days.
4. Run. Local, regional, long haul, dedicated or cross-border, with the provinces, states or lanes.
5. Truck and freight. Truck year and make, automatic or manual, assigned truck or slip seat, trailer type, no-touch or touch freight, tarping or chains, inward-facing cameras.
6. Extra pay. Stop pay, detention, layover, border crossings, breakdown, tarp pay, each with an amount.
7. Requirements. Licence class and endorsements, years of experience, the driving record you accept, FAST card or passport for cross-border work, hazmat or TDG.
8. Benefits. Health and dental, retirement plan, paid time off, and when each starts.
9. Your words. What makes your company worth driving for, in a few lines.
10. How to apply and what happens next. "We call every applicant back within one business day" is worth more than any adjective.

Words that cost you applicants

Work out the weekly pay

Drivers plan their lives around a week, so turn your rate into a weekly range from a normal week, not your best one.

Rate x normal weekly miles = weekly pay

Low:   $0.65 x 2,400 miles = $1,560
High:  $0.70 x 2,800 miles = $1,960

In the post:
$1,560 to $1,960 CAD a week, estimated
(2,400 to 2,800 miles at $0.65 to $0.70 a mile, all miles)

Only call it guaranteed if you pay it in a week with fewer miles, and say what the guarantee needs, for example "guaranteed when available for dispatch 5 days".

Templates you can copy

Replace the brackets with your facts. Delete any line that does not apply rather than leaving it vague.

Company driver, Class 1 or AZ, regional (Canada)

Title: AZ Dry Van Driver, Regional Ontario and Quebec

Pay: $[0.62] to $[0.68] CAD a mile, all miles, practical miles
Normal week: [2,300] to [2,700] miles
Weekly pay: $[1,430] to $[1,840] CAD, estimated. Paid every [Friday], direct deposit.
Home time: [home every weekend, Friday night to Monday morning]
Run: [Toronto, Montreal, Ottawa], no US
Truck: [2023 or newer Freightliner Cascadia], [automatic], assigned truck
Freight: dry van, [no-touch], drop and hook [most loads]
Extra pay: stops $[25] after the first, detention $[25]/hour after 2 hours, layover $[100]
Requirements: AZ licence, [2] years tractor-trailer experience,
clean abstract, no more than [2] minor tickets in 3 years
Benefits: [health and dental after 3 months], [paid vacation]
About us: [one or two lines]
Apply: [how]. We call every applicant back within one business day.

Company driver, CDL-A, over the road (US)

Title: CDL-A Reefer Driver, OTR

Pay: $[0.60] to $[0.68] USD a mile, all miles, practical route miles
Normal week: [2,500] to [3,000] miles
Weekly pay: $[1,500] to $[2,040] USD, estimated. Paid weekly, [Friday].
Home time: out [2 to 3 weeks], home [4 days]
Run: [48 states, mostly Midwest and Southeast]
Truck: [2022 or newer], [automatic], assigned, [no inward-facing camera]
Freight: reefer, no-touch
Extra pay: detention $[20]/hour after 2 hours, layover $[75], breakdown $[75]
Requirements: CDL-A, [12] months OTR experience, no DUI in [5] years
Benefits: [health, dental, vision from day 30], [401(k) with match]
Apply: [how]. We call back the same day.

Local delivery, DZ, Class 3 or CDL-B

Title: DZ Local Delivery Driver, Straight Truck

Pay: $[27] to $[31] CAD an hour, overtime after [hours] hours
Normal week: [45] to [50] hours, [Monday to Friday]
Weekly pay: $[1,215] to $[1,550] CAD, estimated
Home time: home every night, start at [6 AM]
Run: [Greater Toronto Area], [12 to 18] stops a day
Truck: [26 ft straight truck with power tailgate]
Freight: [furniture and appliances], hand-unload with a dolly
Requirements: DZ licence, [1] year delivery experience
Apply: [how]

Owner-operator, lease on

Title: Owner-Operator, Flatbed, Lease On

Pay: [78]% of line haul, or $[2.10] a mile loaded
Fuel surcharge: [100% to the owner-operator]
Fuel: [fuel card, discount at listed stops]
Deductions each week: insurance $[x], trailer $[x],
plates and permits $[x], ELD $[x], [nothing else]
Escrow: $[x] a week up to $[x], paid back within [45] days of leaving
Settlements: weekly, with the rated freight bill on each load
Freight: [steel and lumber], [Ontario to Texas lanes], no forced dispatch
Requirements: own truck [2018 or newer], [2] years flatbed experience
Apply: [how]

Owner-operators decide on the net, not the gross. The owner-operator guide covers what they compare and the US truth-in-leasing rules.

Rules that apply to the post itself

• Ontario

  Since 1 January 2026, employers with 25 or more employees must give the expected pay or a pay range (no wider than $50,000 a year) in public job postings, say whether the job is an existing vacancy, say whether AI is used to screen, assess or select applicants, and may not require Canadian experience. You are responsible for the post even when a recruiter places it for you.

• British Columbia

  Since 1 November 2023, employers must put the expected pay or a pay range in publicly advertised job postings, including postings outside BC for jobs BC residents can apply to. "Up to" and "competitive wage" do not meet the rule.

• Prince Edward Island and New Brunswick

  Both require the expected pay or a pay range in public job postings; New Brunswick's 2026 law covers internal postings too.

• United States

  Several states require a pay range in job postings once an employer reaches a set size, among them California, Colorado, Illinois, New York and Washington. Check each state you hire in.

• Everywhere

  No fees charged to drivers, no wording that limits who may apply by age, sex, religion or origin, and the job you post is the job you offer.

A for-hire carrier that runs across provincial or national borders as a regular part of its business is usually federally regulated in Canada, and the provincial posting rules do not apply to it. A company hauling only its own goods usually stays under provincial law. Either way, posting the pay is what drivers respond to.

How TruckerPro Jobs builds the post with you

The post form on TruckerPro Jobs asks for these facts in this order: pay range and unit, which miles and how they are counted, a normal week, home time from a list, then truck, freight and requirements. It works out the weekly range, refuses "up to", "competitive pay" and fees charged to drivers, suggests the licence and trailer words drivers search for in the title, and asks the Ontario questions (existing vacancy, AI screening) on every post.